Our initial expectation was that our partners would use the tool predominantly as a leave behind to give to decision makers at the end of a meeting, but in reality our resellers have been more creative than that, using Tx to open up sales opportunities, in terms of initial meetings, where historically they have struggled. They have been able to present their proposition in a very user friendly manner, attracting attention from an organisation in a way that traditionally they may not have been able to do - differentiating themselves from the competition.

From a vertical market perspective Tx has enabled resellers to include their collateral, combined with ours, to create sector specific presentations, to lots and lots of individual organisations, quickly and at minimum cost. Having the ability to target such large numbers in this way is critical to our success, as is the loyalty of our resellers - our route to market. The very nature of the software means that we are building their loyalty to us along the way - after all, if we are easy to do business with why would they want to go anywhere else?

In conclusion, by providing our partners with a wide range of tools, assets and resources we are helping them to deliver more compelling propositions, close more business and grow our market share, something which is fundamental to reseller profitability and our success.